I know someone who just started production on a television show for the Discovery Channel that will be called American Farmer. He has been down to the border towns of Texas a few times to collect interviews of the farmers and families that will make up the cast of the show. I have always been a conscious shopper regarding the quality of the food I eat - if it is clean or filled with antibiotics and or pesticides; but I had not ever actually considered the families and family business associated with the food until he and I began speaking about some of the background information covered in the shows pilot.I designed a magazine cover for a fictitious magazine called American Farmer. This periodical would be distributed to large and small family farms across our nation and cover topics as varied as politics and social media trends. There is a new generation of farmers getting ready to take the reigns and some feel they are ripe and ready to breathe fresh ideas into the American Farming culture. Other issues such as genetically engineered foods generate a great deal of attention as does fixing our economy with export crops. I tried to cover these National issues in the call outs and images on the cover of my Magazine. One draft is in your face obvious with it’s Nationalism hosting an American flag in the background, a farmer and a tractor as article images. The other is much more subtle in the Nationalism with no American colors, obvious symbols, or even statements in a call out to give it away. I tried to use the fact that America thought of and developed the the science and technology behind the images on the cover. The Typographical maze of hot topics regarding global food and trade policy is in English and the title of the magazine is American Farmer so there are two sound give aways. I chose to go with the first draft hosting the American flag as the background because A) I like it better and B) it is much more obvious for our assignment. Admittedly the second one was experimental and I welcome feedback on if the idea came through.

(Source: tiffanyneumann.com)