I am a Designer, Illustrator, Photographer, and all around Creator raising two children in my favorite place in the world- NYC. Things don't get much better than that do they?
The posts in my blog are a glimpse of what makes me tick. I do re-blog if something moves me, but I will always credit the creator if I have access to it. I hope my photos and graphics are credited back to me after they leave my head and venture out into the world on their own journeys.
I am a Student at the Art Institute of Pittsburgh online division seeking a degree in Graphic Design. At the end of each class I post about my experience along with some work from each week. I would be thrilled to receive feedback from my peers as I am hungry for knowledge and mastering my craft.
As an emerging freelance designer I have my portfolio up on the Behance website for anyone interested in seeing it. I am also a member of linkedin, if you would like to connect to me professionally. Please feel free to contact me on any platform with inquiries regarding hiring me for design projects.
I started blogging in the beginning of January 2012 after being encouraged by my mentor for quite some time. I initially thought a blog was supposed to be my gallery, I now realize it is my playground...
Welcome, and enjoy!
Spirit of the times collage- The Baby Boomer Generation
The Baby Boomer Generation has a birth date range of 1946-1963 and a coming of age range of 1963-1983. This generation is defined by their eagerness in raising conscientiousness and finding enlightenment. These transformative rebels experiment and test society’s boundaries through their willingness to bravely step away from the pack and accept the spotlight which shines on them for it. The glint in the eye of the child boomers watching as the silence of the generation before them broke open in a loud, colorful and inspired array of art, music, and activism grew up to be less inclined toward starting families before researching their own life a bit more. My mother is a boomer, who did have me at an age I consider to be too young-23. In her day that was neither normal nor expected. Just because my mom had me young doesn’t mean she didn’t live the boundary pushing life of a boomer. My mom divorced my father (silent gen) because he didn’t support her going to school and being a working mother. Wile not totally controversial in this generation and and many women were making this choice I don’t get the sense that they knew it was happening all around them- I believe they felt like they were taking a rare path. I think many women (not all obviously) who had children despite the decline once given the choice still behaved similarly to their childless peers. I know my mother loves me and always has but during my childhood I was expected to indulge her single working mother status and express sympathy for her strife. In my observation the boomers intertwine experimentation in boundary testing with self-important narcissistic indulgence. everyone from the hippies, yuppies, and club kids have at least one thing in common; they consume attention like it’s fuel.
Spirit of the times collage- The Silent Generation
The Silent Generation has a birth range is 1929-1946 and a coming of age range of 1946-1963. My father was born in 1945 so he just makes it into this generation. I find it so intriguing how accurately the descriptions and archetypes define the people I know from these generations. “Artist, Silent partner, sidekick, and helper without a real voice in society who lives a protected existence, Silent” (lecture week 3) My father is an artist, grew up sheltered by my grandparents, tinkered with his cars, showed them off with his rebel without a cause attitude, married my mom because his mother pressured him to, and never really took a stand on anything that mattered to him- he simply lived, worked, and spent money on things that made him feel cool.
Advertising during the silent generation continued to build on the realization that if you can evoke a desirable feeling in a person they are very much more likely to buy the product associated with that feeling through its advertising. Women who had been marketed out of their homes and into the workforce were spun back around toward the kitchen. “Whether it was selling diet candy for weight loss, televisions, slacks, razor blades, coffee, or laundry detergent, the ads all have something in common—catchy, simple tag-lines. These tag-lines seem to say, “Buy this product and you will be better off, more confident, as well as fit better in society!” (week 3 lecture, advertising and women’s roles) A woman’s life changed during the silent generation, they still had the pressure to do as was expected of them but now they also had the added pressure to take a stand and decide for themselves what they wanted to do.
Some women welcomed the tried and true role of homemaker. Other women, like my grandmother, watched with envy as the younger generation pushed back and didn’t return to the kitchen when told to. Celebrities like Marilyn Monroe became a cultural icon for women who became Rosie the riveters when asked to work while the men were away, but, didn’t’ turn around or even slow down when asked to go back home. Try as it might, advertising just could not un-ring that bell.
If I were alive during the silent generation, I suspect I would have taken the route Marilyn Monroe took. (sans suicide) I have always been a non-conformist willing to brave a new path.
Spirit of the times collage- The G.I. Generation
The Greatest Generation was born between 1901-1929 and came of age between 1929-1946. The advertising during this generation changed from informative and authoritative calls to action to luring and inciting moments of time caught on camera or illustrated to have been a frozen moment of time. The greatest generation grew up during the Great Depression and came of age during WW2. Despite hardships in the beginning The Greatest generation had an optimistic eye scouting for solutions to each an every obstacle. When money was tight and people were hungry they sought reprieve in games and movies with family and friends at the end of a long day. When the men were gone to war women started to wear the pants in the family and worked the factories. And when there was money to spend advertising was right there to touch just the right chord to influence purchases their direction. Advertising for anything from razors to movies to magazines to beauty products to cars to homes, everything began being sold through the lure of the irrational thought that you would feel the way the people in the ads seemed to feel if they had the same product. (Ethos the movie) Things changed during the Greatest generation, they turned around the grim hand they were dealt and persevered by changing the hand they were dealt. “This was the time America was about to undergo a transition from war and upheaval to a relatively calm “postwar era” of unprecedented wealth and complacency. This was the era of the younger children who experienced the Great Depression and World War II from the sidelines—and who, as young adults, formed nuclear families in the comforts of postwar ’50s suburbia.”
Spirit of the times collage- The Lost Generation
In this era much of the advertising used doctors to to vouch for their products claiming that if your doctor does it than it must be good enough for you. Also in this era advertising made commands telling the viewer what to do, like an authoritative voice. Finally, this is when using seductive women entered into advertising. I combined what I feel are the top generalizations for the advertising of the lost generation to make this poster… I used a display font for the date and Caslon old style for the call out. Using multiple fonts within one poster was very common during this time.
This quick history lesson is worth the 5 minutes it will take you to read it.